Why A Professional Website Is Important For Businesses In Sri Lanka?

Not sure if you need a website for your business or not? Here you will find why a website is curial for your business in this day and age.

In the 21st century, the internet has become so much common that people tend to search for products and services that they are in the market for online first.

With that said, it is supposed that there will be more than 12.86 thousand new businesses in Sri Lanka in the coming two to three years. Maybe yours is one of those, but how will you stand first?

Yes, there are many factors, but web connection is at the top of the list in this era of digitalization. If you do not have a professional website for your business, you might face some great challenges in the future as your competitors are already taking the advantage of a professional website.

Here are some reasons why a professional website is important for businesses in Sri Lanka:

Ultimate Accessibility

When you have a shop, a stall, or any place for your business, you will have a particular time of business for selling your products or services (business hours), for example, 8:00 am to 6:00 pm.

But a website is available for your customers 24/7, 365 days all year round. You can sell your products and services at any time and in any place imaginable.

For example, let’s say you sell some sort of product, and you get an e-commerce website (online store) designed and developed for your business, this will allow your customers to make a purchase even at midnight, long after your have closed your physical store allowing your website to make sales for you in your sleep, isn’t that great?

Also, there will be instances where a customer may not be able to visit your physical store, but he or she needs to obtain your service or product, a website allows them to do so and your business will have a competitive edge.

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Reliability and Professionalism

 There are hundreds of examples of people who do not have any shop in this modern world age. They are running their successful businesses online through websites because now, websites matter.

Suppose you have a business website and some traffic comes on to it. In that case, 70 to 80 percent of visitors will come to your website to judge your reliability, credibility, or professionalism.

If you don’t have a website, then many people will consider you unprofessional. As a result, they will choose your competitor instead of you, especially in Sri Lanka, where business competition is at its peak when people are doing every kind of business. 

According to research, 30 percent of people worldwide think that a business is nothing without a website in today’s world.

Foreign Customers

Especially in a country like Sri Lanka, where the economy and currency are relatively low, due to it being a developing country, with a professional business website, you are able to expand your business operations and increase your revenue by selling your products and services to international clients, which you will not be able to do if your business doesn’t have a website.

It can give you up to ten times more profit than anywhere in Sri Lanka. If a client pays in dollars, your revenue will increase by a mile in Sri Lankan rupees.

Joined with online media advertising, you can provide links (maybe affiliate or any other earning links) to your site on your business’ web-based media. And that web-based media must be your professionally created and designed website. This will empower more individuals to visit your site advantageously, hence expanding clients.

Save More Money

If we ask why you are doing a business or why you want to start a business, your answer must be obvious. And your answer will most likely be “To earn money,” “To earn a profit,” or something like that.

By creating a business website, you will save money, which is how you will earn more. In business, you must remember the phrase: “Save more to earn more“.

In a country like Sri Lanka, you and I meet tens of people every day, and who say that buying hosting and other stuff for a website is a waste of money and time. And many people also think that it is genuinely extremely costly to run a website. But the reality is otherwise as website design prices in Sri Lanka are much cheaper than in any other country. 

For example, promoting your business through newspapers, TV, and other traditional marketing techniques comes at extraordinary expense. On the other hand, in this time and age where almost everyone is on the internet. A good internet marketing campaign will allow your business to hyper-target your perfect customer base and drive them toward your website while gaining long-term benefits such as search engine rankings as well. And the best part is that these internet marketing campaigns are usually much cheaper compared to those traditional marketing methods and are much more effective.

Save Time and Energy as well

In this fast universe where everyone wants less working time, more revenue, or more profit, you can do it by creating a professional website for your business. But how? Let us tell you.

Suppose your site has a data segment with information like business area, occasion subtleties, open hours, and all the details about your products and services. In that case, you are ready to save both your and your customer’s precious time.

The explanation is, your potential customers will not be able to find this kind of information elsewhere other than on your website, therefore if you don’t have a website, they will have to call your business hotline. In this manner, you wind up paying the hotline administrator and an exorbitant fixed-line membership.

That is how you will not need to tell everyone one by one about your business information and product or service details. Instead, you will merely say, “You can visit our website.” Look! That is how simple it is.

And when you put some other valuable information like your location with Google Map on your site, and your credibility such as reviews, your chances of making a sale definitely increases. And as a result, your customers and you both will be happy.

Let us paint you a mental picture, the image you are in the market for a tech product, you visit a website and found the product you were looking for, and all the product details are listed clearly and you can just buy the product then and there from the website itself. You buy the product and you are happy with it. Now imagine after some time, you need another tech product, wouldn’t you visit the same website you visited earlier? Of course, you do as it is convenient for you.

Final Interpretation

Now, you know the importance of a website for your business, specifically in Sri Lanka. Because apparently, Sri Lanka is a small and developing country, but the market of Sri Lanka is exceptionally huge.

So, competition rotates in every business. No matter whether you are running a gigantic business or you have a small setup, you will face tons of competitors. But you have to face them and beat them, and in this day and age, what better way to do it than by having a professional website at your side to gain a competitive edge over your competitors?

Therefore, if you want professional website design and development for your business, we as a leading web design and development company in Sri Lanka are always here for you.