How to choose the correct type of website for your business?

Choosing the correct website type for your business is crucial as it directly influences the success of your business online. Therefore, what are the main types of websites and how can you choose the correct type of website for your business?

Well, that’s exactly what we are going to cover here. So, let’s dive right in, shall we?

First things first, let’s look at the main types of websites that are available.

1. Informational websites

As the name states, informational websites are the most basic type of all website types as it is designed and developed just for the purpose of informing the target market about your business. All of the business information will be displayed along with a basic inquiry system. That’s it, no fancy systems running in the back-end, no sales are made via the website, just a basic website with all your company information such as services or products the business offers without the online purchasing ability.

2. eCommerce websites

eCommerce websites are websites that are designed and developed solely for the purpose of selling products online. This type of website usually has an advanced backend system attached to it for the business owner to upload products and details, keep track of their stocks, and manage orders. Also, eCommerce websites are usually expensive than informational type websites as it also involves a back-end system along with the basic pages of an informational website such as about and contact us pages.

3. Classified Ads websites.

Classified ads websites can be identified as websites that allow both buying and selling on the website. A Good Example would be Ikman.lk. This type of website has an even more complicated system running on the backend than an eCommerce website to enable buyers and sellers to register, upload products or services to the website for buyers, and with much more similar functions. These websites are usually higher priced as to the complicatedness of the design and development process.

4. Web App websites.

Web app websites are websites that have a more advanced type of system running on the backend than a classified ads website. These systems can be in the form of online tools such as grammerly.com, where a separate tool has to be developed apart from the website itself and link both of them together or it can simply be a social media website like Facebook. These types of websites are the most expensive and will need an in-house web development team or full-time employed web design company to handle.

Now that you are aware of the types of websites available, now let’s look at how to choose the correct one for your business.

Things to consider in choosing the correct website for your business.

1. Business Type.

Your business type plays the biggest part when choosing the correct website type and the process is really straightforward. As you are the owner of the business, you know about the business than anyone else, therefore, now that you know what each type of website is, you are able to identify and choose the one that fits your business properly.

For example, if you are selling or wishing to sell products online, an eCommerce website is the correct fit for you and if you are just trying to increase business exposure by reaching your target market online, then an informational website will just do the job nicely.

2. Competitor Analysis.

Competitor analysis is another great way to identify what type of website will be a great fit for your business. Simply, go into Google, search for your business type and see what type of websites your competitors have, and BAM!, there you go, you have the answer to your question.

For example, if you search “toy store” on Google, you will see that all of them are eCommerce websites. This shows that the best type of website for your business is an eCommerce store if you are selling toys.

3. Web design Company Consultancy.

If you are still not sure on what type of website your business should have or your business is a bit complicated than any other business, the next best thing to do is to seek consultancy from your web design company. Your web design company will have a lot of experience working with similar businesses and will definitely know that type of website your business needs, and here, you will also have the opportunity to ask and clarify any questions you have which are not possible in the above mention two methods.

If you need any help with choosing the correct type of website for your business, we as a leading web design company in Sri Lanka are waiting to help you out. Also, as an added bonus, whereas some web design companies charge you for consultancy, we offer our consultancy services for free. Therefore, it is totally risk-free. Check us out now, and let’s talk!