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We know how competitive businesses are these days, there are hundreds of similar businesses just like yours competing for the same limited number of potential clients online. With such high competition, you having your business website on the second page of search engines will not get you any business or any exposure, as there is a saying in the SEO Sri Lanka community, “the best place to hide your website is on the second page of search engines”. Therefore, having a business website and not implementing an effective SEO campaign is like having a car without an engine. Here are some of the advantages of ranking on top of search engines.
As a result of your SEO campaign, your business website will be the first website to be shown to potential customers when they search for your products or services, thus increasing your leads and conversions
When you rank on top of search engines for particular keywords, your business will come out as an authoritative business as you rank higher for certain keywords that than your competitors as a result of an effective SEO campaign.
Your business will get better exposure from your target market as a result of your SEO campaign as your website will rank higher on search results for your target keywords and a variety of other closely matched keywords
We here at Inspirenix SEO, always focus on the relationships we build with our clients. In order for us to build a healthy relationship with our clients, we need to generate them with a great return on investment.
That’s why our team of SEO experts will work twice as hard as your competitors, and come with a unique SEO strategy tailored to your business and do whatever it is necessary to get your business website to the top of search engines for your desired keywords.
As mentioned above, we work with our main focus on the return on investment we generate for our clients, this is how we have operated for over 5+ years and we strongly believe that this is what makes our SEO company different than our competitors
On-page SEO refers to all the optimizations we conduct within your website. This includes optimizing your headings, content, images, titles, meta descriptions, content, etc. This will help your website to better enhance the SEO performance and help search engines identify what your website is about.
Technical SEO refers to all the technical SEO implementations that we will implement on your website. This will include optimizing the website speed, optimize internal and outbound links, etc. Overall this will improve the user experience of your website and send a positive SEO signal to search engines.
Off-page SEO refers to all the external optimizations we will conduct to increase the authority of your website and display a positive and trustworthy signal to search engines such as backlink building, and fixing 404 errors which will improve the overall SEO performance of your website.
One of the very first things we do in our SEO process is to get to know the client and their business well. This helps us to identify key elements such as the client's goals, their main competitors and also helps us to build a healthy relationship with the client which is absolutely necessary for us as SEO is a long-term process.
The second step of our SEO process is to do thorough research on areas such as the business industry to identify core elements, keyword research to identify the most profitable keywords, and competitors research as well which allows us to reverse engineer their SEO success.
After all the necessary SEO research is completed, the next step is to plan an effective SEO strategy according to the data points gathered by SEO research. This will be a custom strategy for each business and this will include elements such as the on-page optimizations, off-page optimizations, and technical optimizations.
This is the step where we implement our custom SEO strategy by optimizing the overall website and start tracking the core vital SEO metrics and make the necessary changes in need to get the maximum performance from the SEO campaign t get our client the best return on their investment as possible.
A lot of SEO companies try to manipulate the search engine systems, they try to do it by black hat SEO techniques which can be identified as building irrelevant and unethical backlinks, keyword stuffing, and many more unethical search engine optimization practices that major search engines such as “Google” and “Bing” are completely against. Although these companies do these sorts of things and achieve a short them success rate in rankings, this is not for the long term. Eventually, search engines will catch on to these malpractices and penalize your website. And trust us, a penalization is the last thing you want.
On the other hand, if you chose the right SEO company (like us), you will be able to benefit from your ROI for the long run and there will be no chance of it negatively affecting your website as all SEO implementations are done ethically.
This is why choosing the right SEO company is so important, and lucky for you, you are at the right place! We are one of the leading SEO companies in Sri Lanka that operate on a 100% white-hat level.
